Nintendo is rolling out the red carpet for the Super Mario Bros. 40th anniversary, and San Francisco’s own Nintendo location at Union Square is getting a piece of the party. On September 20-21, fans can meet the world’s most famous digital plumber in person. According to Nintendo’s announcement, the man in red will be available for photos and high-fives from 1–5 PM PT on Saturday and noon to 4 PM PT on Sunday.
But for those who prefer virtual interactions, Nintendo’s latest Direct presentation, streamed live, introduced a whole pipe-dream of a lineup. The aging yet ever-youthful Mario franchise is set to receive several high-profile releases, including “The Super Mario Galaxy Movie,” a new “Mario Tennis Fever” game, and “Yoshi and the Mysterious Book,” promising to extend the life of everyone’s cherished kingdom-saving hero. As reported by Nintendo’s release, these offerings are part of a broader strategy to maintain the Switch ecosystem while segueing into the next hardware generation with Nintendo Switch 2.
As if a new animated film and a suite of games weren’t enough, the anniversary celebration also includes special events at Nintendo’s museum in Japan. This global affair speaks volumes to Nintendo’s commitment to not just their intellectual property but also the fans that have sustained them over four decades.
“We believe in the city very, very much,” were the words of Doug Bowser, president of Nintendo of America, reflecting on the opening of San Francisco’s store earlier this year. The 9,000-square-foot shop situated inside the historic Westin St. Francis hotel embodies not just a retail space, but a symbol of Nintendo’s ongoing relationship with an ever-evolving industry, and an “iconic city,” according to a statement Bowser gave at the location’s grand opening, documented by the San Francisco Chronicle.
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