San Francisco’s Union Square is set to become a bustling hub of activity with a planned infusion of 200 events throughout the next year. To re-energize the city’s downtown retail and hospitality sector, Mayor London N. Breed has partnered with Biederman Redevelopment Ventures Corporation (BRV) to launch daily programs starting in early 2025. BRV, known for placemaking achievements in major cities, is now bringing its expertise to San Francisco’s iconic public space.
The initiative, part of the Mayor’s broader revitalization efforts, aims to recapture the vibrancy of Union Square, a once-thriving locale welcoming close to 10 million visitors each year. “San Francisco is making significant progress and the momentum underway is exciting for our businesses, residents and visitors alike,” Mayor Breed told the City and County of San Francisco. This initiative leverages the success of prior ventures, such as free concerts and Union Square in Bloom, creating engaging experiences expected to draw in city dwellers and tourists alike.
Funding of more than $13 million has already been allocated in the Mayor’s budget for the undertaking, part of a larger scheme called the Hospitality, Entertainment, Arts and Culture, Retail and Tourism (HEART) Action Plan. Designed to reanimate public spaces and reinforce downtown retail, the plan also addresses storefront vacancy increases. It addresses the sluggish resurgence of the tourism sector in the aftermath of COVID-19.
Expected to run approximately 200 days over the year from Tuesdays through Sundays and select holidays, the program curated by BRV will feature a rich array of activities. Sarah Dennis Phillips, Executive Director of OEWD, promised that this initiative will continually engage locals and tourists. “With activation plans growing in the coming months, we guarantee that locals, workers, and tourists will have even more reasons to visit and enjoy Union Square and the many wonderful businesses and hotels that make it one of the City’s most iconic destinations,” Phillips conveyed via the City and County of San Francisco.
Copyright for syndicated content belongs to the linked Source link
