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Giants Outfielder is Rebuilding Baseball Culture in San Francisco

May 1, 2025
inSport
Jung Hoo Lee
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When the San Francisco Giants signed Jung Hoo Lee, they weren’t just adding a talented outfielder with elite contact skills. They were importing new energy—a style of play and fan culture transforming Oracle Park in ways that stats alone can’t measure.

Lee’s value to the Giants exceeds his sweet swing and sparkling defense. He’s quickly becoming the emotional heartbeat of a roster trying to rediscover its identity—and fans are responding in kind.

Enter the “Hoo Lee Gans”

Born out of a pun and a love for wordplay, the “Hoo Lee Gans” started as a joke among friends in the stands. But within weeks, it became a full-blown fan movement. Armed with red wigs, custom T-shirts, and coordinated chants, the group channeled the Korean Baseball Organization (KBO)-style fandom into something uniquely San Francisco.

What makes it special isn’t just the visual—though seeing dozens of fans dressed in support of Lee on your screen is a delight—it’s the authenticity. These aren’t corporate-sponsored cheer squads. They’re grassroots fans who saw something in Lee that inspired joy. And in a sport constantly trying to capture younger or more diverse audiences, that matters.

A Cultural Bridge and a Team Catalyst

Lee brings something that’s long been missing from the Giants: joy. Not just the performative kind but the felt kind. He plays with purpose and grace like he’s honoring every inning. And fans are picking up on it.

There’s also a cultural significance here. KBO fans are known for being among the most creative and passionate in the world. Lee’s presence is helping inject that spirit into MLB, offering a glimpse of what fan engagement could look like beyond walk-up songs and foam fingers.

And make no mistake: Lee’s performance backs up the hype. He’s among the league leaders in contact rate, sweet spot percentage, and outfield defense. But his most significant contribution might be intangible: making baseball feel fun again in a city where the vibe had gone flat.

Baseball, Belonging, and Community

The “Hoo Lee Gans” movement speaks to something more profound than baseball: a need for belonging. These are challenging times. Economically. Politically. Socially. But for nine innings at Oracle Park, fans find a reason to laugh, cheer, and connect. That’s not just fandom—it’s therapy in a wig and jersey.

Kyle Smeallie, the fan who launched the Hoo Lee Gans, captured it perfectly: “We want to create a space for folks to be happy and joyous in a community together.” This is fast, fresh, and deeply human in a sport often accused of being slow and outdated.

The Giants Have Found Their Spark

Jung Hoo Lee may not be the flashiest name in MLB. He won’t lead the league in home runs or headline national broadcasts—yet. But he’s igniting something in San Francisco that feels real, sustainable, and badly needed.

Sometimes, the most valuable players don’t just fill a stat sheet. They fill a ballpark with hope.

Alvin Garcia Alvin Garcia is a Puerto Rican MLB writer for Heavy.com. His work has appeared on FanSided, LWOS, NewsBreak, Athlon Sports, and Yardbarker, with coverage spanning all teams across the league. More about Alvin Garcia

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